"Carraro Cultura" is born: a project aimed at enhancing the artistic and cultural journey undertaken by the Group in its communication.

Campodarsego (Padua), May 14, 2025 – A truly special event took place last night at the headquarters in Campodarsego: the launch of "Carraro Cultura," a significant project aimed at enhancing the artistic and cultural journey undertaken by the Group in its communication.

This important initiative was presented via live streaming by Enrico Carraro, Chairman of the Group, along with Antonio Calabrò, President of Museimpresa and Director of the Pirelli Foundation. They had the opportunity to discuss the relevance of the arts in favor of business, moderated by editor Chiara Godino (Chora Media).

"We have always invested in an apparently intangible dimension, aiming for a 360-degree cultural approach. Take, for example, our headquarters in Campodarsego, built in 1968 by architect Gilda D'Agaro, a student of Carlo Scarpa. It is not just a simple facility, but a workplace designed to represent our best calling card, both for the Carraro people who would inhabit it and for our visitors. –  comments Enrico Carraro, Chairman of the Group "In line with this approach, in all our communication projects, we have always chosen an unconventional way, going beyond the didactic whenever possible, thanks to a nearly twenty-year dialogue with the Bunker studio, which has worked with us to involve photographers, illustrators, calligraphers… truly touching every art and technique. To name just a few from our archives, we find artists such as Jacovitti, Steven Guarnaccia, Maira Kalman, Olimpia Zagnoli, Jessica Backhaus, Luca Barcellona, Lorenzo Mattotti, and many others."

"With Carraro Cultura we have decided to ground this richness and enhance it. And to share it appropriately with a broad audience, aware that this too can be a beautiful business story worth knowing. – added Enrico Carraro – It is a true editorial project, based on both digital and physical elements. Starting with a dedicated website, conceived as an online magazine, where all the contributions that numerous artists have created for us will live, step by step. But we will go further by also creating a podcast dedicated to the project, in collaboration with Chora Media, a modular exhibition that can be hosted within our facilities, and a limited-edition magazine."

On the occasion of the launch of the "Carraro Cultura" project, the website https://cultura.carraro.com/ was officially presented. This portal, conceived almost like a magazine, will host all the content by artists, photographers, and illustrators who have collaborated with the Group over the years. In this way, a sort of "living" digital archive will be created step by step, enriched with new high-quality contents entrusted to selected guests who will reflect on the role of art and culture in business and society as well as on the impact of business on the territory.

The evening was also an opportunity to record, together with Chora Media, the first episode of the new Carraro podcast dedicated to the initiative will be released in mid-June.

Throughout the year, the website will be enriched with new contents, all of which will be promptly disseminated through Carraro's communication channels. In October, it will be updated with a second chapter dedicated to "workspaces, beyond work," and simultaneously, the second episode of the podcast will be released.

Following this, towards the end of the year, the modular exhibition Carraro Cultura will be set up at the Campodarsego headquarters, featuring the first contents of the initiative. Designed to be adaptable to different contexts, this exhibition may also find other spaces outside the company in the coming months. Concurrently, a magazine dedicated to the initiative will be printed in a limited edition.

Moreover, the project, which currently includes two ongoing theses (one with IUSVE and one with Ca' Foscari - H-FARM College), has further development ambitions in collaboration with the academic world, not only in Italy.