The Carraro world interpreted and illustrated by Matteo Berton
Talent, creativity and color; the ingredients for an all-Italian industrial narrative project.
This year, to supplement content in our Annual Review and Sustainability Report, we have chosen the colours and geometries of Matteo Berton, a young Italian artist who specialises in illustration.
Born in 1988 in Pisa, Matteo has an inquisitive spirit and always carries his travel notebooks with him in order to jot down anything he sees that particularly strikes him. With his fresh, colourful style, he combines shapes and volumes.
Over the course of his short but very substantial career, he has had the chance to work for magazines and on advertisements, as well as illustrating children’s books and comics. From the New Yorker to Campari, from the New York Times to Wired, from Monocle to Der Spiegel, and from Moleskine to Mondadori. He has received various prizes, including a gold and silver medal from the New York Society of Illustrators.
Matteo's eye interprets the Carraro world in a decidedly original way. With their large coloured areas and broken lines, his illustrations offer up vine rows in the hills, glimpses of the work site, vivid expanses redolent of the Argentine Pampas, and plantations that clearly evoke India. Alongside these manufacturing details are curious people taking in the scene and products appreciated like works of art.