Agricube is born, the new Carraro tractor

The launch of this new range comes at the same time as the re-design of the "3 cavallini" brand

Rovigo, February 9, 2010

Following the success of the three new Tier III specialized tractor models for Massey Ferguson, John Deere and Claas, Carraro Agritalia brings the market some more news: Agricube, the newly branded "Carraro 3 cavallini" range.

It is a highly innovative project, completely renewed both in design & technology. The new range offers 4 different engine sizes, from 70 to 100 HP, and 4 configurations: standard, orchard, wide vineyard and narrow vineyard.

At the same time the classic "3 cavallini" brand has been refreshed with a rigorous modern restyling & colours. The strong tones of the original become metallic and the horses’ direction is inverted.

The style & the colours of the new tractors have evolved too, with a smoother design which still maintains the Carraro "red heritage" brand, along the pearl grey sides of the Agricube.

Above all, the new range of specialized tractors brings together the best technological solutions developed by Carraro Agritalia in over 10 years and makes them available to the major global OEMs of agricultural machinery. Agricube, therefore, the elegant fusion of technology & design, returns to the market as a star.

The launch of the new range is officially taking place today, at Zaragosa's agricultural fair (FIMA) where we will display, at our official importer's booth, 6 new Agricube tractor models, to present our complete & diversified configuration range, in a market sector which rewards versatility, agility and configuration flexibility.

Agricube tractors will be available immediately through a global network of qualified & reliable importers, some of which are long-term partners. Having been selected based on strict criteria, our partners will also be able to offer expert technical assistance, whist the efficient Carraro Spare Parts team will help guarantee the necessary after-sales support.

"Our new tractors really do have everything you need", said Laura Bassi, head of Agricube sales, "and the range is built to cover any kind of user requirement; the ergonomics are well designed, visibility & space in the cabin are outstanding. And the tractor is rich in options. I’m sure it's going to be a success, both in Italy and abroad".

"It is not only about renewing an existing range" adds Stan Vriends, Carraro Agritalia Managing Director, "but providing the market with a relevant "quality leap" in the choice of "3 cavallini" tractors to people traditionally related to our history and also to those who want a truly evolved vehicle. For this reason we set the stake high, introducing the new Carraro brand identity at the same time, fully unlocking the potential of our expertise".

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